So now I think about how do we back out, losing the least amount of money if the project is not successful? And when…

Setting a price point for the activity naturally segues into considering discounts. We are “expected” to have some – kids, pensioners, and companion card…

Next up (or really, in conjunction with everything else), we need to consider Who is this product for? Which inevitably leads to more fundamental…

Marketing is good – it lets people know our business exists, and might be worth checking out. But making the sale is the pointy…

Like every business, we will succeed or fail based on people buying our product, which means it’s all about marketing and sales… two areas…