Marketing matters

Like every business, we will succeed or fail based on people buying our product, which means it’s all about marketing and sales… two areas I am least comfortable with! To compensate for that, I have been working on a detailed marketing plan, split into online and offline avenues.

For online, the good news is that that activity is readily socially sharable. It’s thrilling, can be communicated well in short video clips, and people react to it in visceral and visible ways (due to the varying g-forces and challenging tracks). We should be able to harness our customers’ social media posts, as well as post our own quality content regularly (need to keep it mixed up, not too samey!).

“No plan survives contact with the enemy”, but I hope by starting the marketing plan early, and keeping it “open” (not too specific, more of a framework), with message calendars for different social networks, and messaging strategies for different segments of the market, it should be flexible enough to work 🤞🏼.